In recent years, with the development of technology and the growth of user demand, intelligent products have continuously entered thousands of families. As the "entry-level" product of smart homes - smart locks, it has become the "window" that many technology giants and door lock companies focus on. According to statistics, there are 1,129 smart lock enterprises, more than 2,800 brands in the country, and the blue-sea market of smart locks has been formed. The current hot-selling pattern of smart locks cannot be separated from three elements: market, policy and technology.
Market factor
According to statistics, there are about 460 million households in China. Among the towns with concentrated population, about 20% of the population is rented, and the proportion of renting in first-tier cities is as high as 40%. From the perspective of urban development and urban resources, the future is expected. The proportion of rentals will exceed 50%. This special situation will speed up the demand for existing rental housing and public rental housing and apartments for smart locks. In addition, the number of Chinese proletariat in 2017 has reached 385 million, and it is expected to increase to 480 million in 2022. This part is well educated. Groups with high acceptance will take the lead in completing the consumption education of smart locks and become the main force of smart lock consumption. They are the first to enjoy the ultimate convenience of smart homes. According to the data, under the special economic system of our country, there are various types of large Small and medium-sized enterprises, the number of SMEs in 2015 is more than 70 million, and it shows a steady growth trend year by year, and the demand for smart locks in the department's departmental settings and office space is estimated to be several times that of 70 million.
In summary, China has only three accommodation rooms, urban residential buildings, and corporate office space. The market potential demand for smart locks is extremely impressive, and the industry has been concentrating on this "big cake" through sensitive market grasps, and fiercely compete for "smart locks." "battlefield.
Policy factor
With the continuous development of human society, the future city will carry more and more people. At present, China is in the period of accelerating urbanization, and the problem of "urban disease" in some areas is becoming increasingly serious. In order to solve the urban development problem and realize the sustainable development of the city, building a smart city has become an irreversible historical trend of urban development in today's world. With the rise of smart cities, security has also become intelligent to improve the construction needs, and the correlation between security technology and the Internet has gradually strengthened to provide an opportunity for the development of smart locks. Throughout the past few years, the construction of "smart cities" in China has been developed to a considerable extent by the security system. It can be said that security is the foundation of smart city construction.
The "smart city" construction was put forward in 2012. Many well-known IoT companies and famous housing companies have focused on this strategy for deployment. As a representative brand of smart locks, Deschmann took the lead in proposing "full fingerprint wisdom" in 2013. The concept of “community”, as a partner of the Greentown Smart Community System Program on September 25, 2017, attended the Greentown China Service Transformation Strategy Launch Conference and the establishment of the Ideal Life Group to witness the launch of a new smart community, which is smart As a new step in the key entrance of the smart community, lock is also a preliminary exploration and landing attempt to build a smarter, safer and more humane smart city security ecosystem.
Technical factor
Internet of Things technology and artificial intelligence continue to be perpendicular to the application field, accelerating the development of smart locks. As the initiator of the 2017 China Smart Lock Application and Development White Paper, Deschman and Alibaba Cloud and other well-known IoT industry chain companies have deeply interpreted the industry's multiple dimensions and launched the AI Cloud Smart Lock D820 based on strong scientific research strength. NB-IOT networking has the advantages of low power consumption and strong signal coverage. It is equipped with high-performance and sensitive Gemalto security chip, which provides high-level information security protection through digital encryption. At the 2018 Shenzhen Yunqi Conference, Deschmann once again teamed up with Ali to launch the Xiaowei T86 equipped with Link Security ID2 security chip, which fully upgrades the security and privacy of intelligent locks in alarm functions, temporary keys, remote monitoring, and family management. Sex, a more solid barrier for home security casting.
The implementation of the home security road with smart lock as the core is not limited, and technological development supports the development of smart locks. The smart lock enterprise represented by Deschman, while exporting its own products, also spreads the healthy concept of intelligent life, relies on various black technologies, and constantly strives to solve the consumer's pain points of consumption, based on quality and satisfaction. The growing needs of users. And the new technology that is constantly iterating also frequently ignites the passion of consumption and the passion of industry competition.
Intelligent convenience is the vision of intelligent life. Whether it is the purpose of market, policy or technology, the end is the same: to make people's lives "burden" and make the city smarter and better. The smart locks have also confirmed the awakening of people's intelligent life philosophy. Compared with what products are going to be a "smart heat", Deschman really focuses on the market needs, adapts to political strategies and relies on scientific and technological strength, constantly iterates and upgrades to solve problems, and opens the market door stably, accurately and steadily. Adding a salary to the already hot pattern.
